Research by design

Research by design is doing generative research in an designing manner. By using design methods like Design Thinking, by iterating the first results and using them again at the next step in the process, the research is formed and the design directions become clear. Co-creation with users and stakeholders is essential in this process

For AbFabFlashes, (qualitative) research methods like cultural probes, participant observationfacebook polls, prototyping and open interviews were used to get a better understanding what women experience during menopause. The insides I get from the research data leads to new design ideas like “Barbie in Menopause” and “Menopause Diner Pensant”.

Painting by Tessie Vilé in the context of the diary experiment

Image analysis cultural probes